In the aftermath of the Covid-19 pandemic, a number of lucky communites were awakened when young students took it upon themselves to organise their own events and share their love for music. This grew out an sense of urgency and renewed appreciation for life outside closed doors. The phenomenon of young students putting on events has only grown larger. It has become commonplace across the student nightlife scene in the UK and Europe. It grew alongside another trend, that of young aspiring artists sharing their musical talent on social media wanting to share their sound and find their audience. ELA aims to empower these people to orgasnise events they are truly proud, find their sound, and reinvigorate student nightlife. ELA at its core is a entertainment company. Our first product will be an mobile application designed to help users create, organise and promote events. At the heart of the app is a marketpalce, which brings all artists, venues and event lables together to find each other and collaborate. This same app will allow attendees to browse and attend these events created through ELAs marketplace. ELA will support negotiations and payments between event organisers and interested artists and venues. ELA will support payments from attendees to organisers. ELA will be the first fully end-end solution for event creation and organisation. As for promotion, ELA offers attendees the ability to share their pictures from an event with their friends, see where their friends are going, and recommends events based factors such as music preference, venue type, location, and much more.

CREATE

With ELA, every user can create an event. We offer our event organisers a hub to connect with nearby artists and venues, pay each other, share revenue streams and sell entrances. The goal is to facilitate collaboration and engagement among stakeholders in local communities to foster the creation of events, all leveraged to increase revenue.

PARTICIPATE

By offering the event organiser visbility of and access to nearby service providers, we provide more exposure to these artists and venues. The social media features incorporated in ELA also allow service providers to establish a digital presence along their event journey on ELA, communicating their genuine image through their profile. Service providers can collborate and create to find their audience.

ATTEND

ELA gives the attendee visibility over all the stakeholders involved in an event (organiser, venue, artists, sponsor), provides the ability to ask questions directly to the organiser, allows the user navigate through events which can be more visually descriptive, and offers the ability to share moments with their friends. With ELA, we have gone beyond providing basic descriptions and details. We have made event pages 3-Dimensional, offerring many new engaging ways to interact with an event.

PROMOTE

With a functionality we called **experience** we offer attendees an instinctive and engaging way in which to to share content from the events they attend with their friends. This feature increases the reach of an event and consequently, the visiblity of its organisers, artist and other participants. We also cater to companies interested in sponsoring of events and promoting their products. ELA offers a solution by providing a way for brands to find events and negotiate the terms of their sponsor. Through ELA, companies will be able to reach their audience through the screen as well as face to face.

ELA is currently developing the app and hopes to release it in October 2023.